• Vice President, Marketing

    Job ID 2020-1709
    Job Locations
    US-CA-Seal Beach
    Category
    Marketing
  • Overview

    Founded on the belief that immunotherapy made from a patient’s own cells holds the key to the future of cancer care, Dendreon is making the battle against cancer personal.  We are focused on improving the lives of men living with prostate cancer through the delivery of innovative immunotherapies that harness the power of the body’s immune system to extend life. We’re looking for talented people to join our team that will positively impact the lives of patients.  Headquartered in Seal Beach, California, and with sizable locations in Union City (Greater Atlanta), Georgia and Seattle, Washington, as well as a countrywide Commercial team, we have a diverse offering of exciting opportunities.  Backed by Sanpower, a multi-national conglomerate, we are well-positioned for transformation and growth.

     

    The Dendreon Values:

    Rise to the Occasion - Challenge each other to do better every day. In every situation, there is an opportunity for excellence. 

    Act As One - As one team with a shared purpose, we are strongest when we act together.

    Fight for What Matters - Our patients are counting on us. Their battle is our battle. 

     

    Our high-performing organization challenges, develops, and rewards employees interested in pushing past typical career limitations. If you are passionate about helping patients and looking for a unique career opportunity, view our open positions to apply or refer a friend today.

     

    The Vice President. Marketing position is an inaugural Marketing leadership role, reporting to the CEO and connecting the company’s namesake, the powerful product brand of ProVenge, providing strategic support to the Commercial organization, creating an exciting Employee Value Proposition as Dendreon embarks on a journey towards becoming a Great Place to Work ™, working hand-in-hand with the Communications and Legal team…all with the passionate focus of fighting cancer and transforming the lives of patients.

    Responsibilities

    • Develop and manage impactful brand and marketing communications programs, which support key BU initiatives and market development efforts.
    • Plan and implement campaigns which integrate all appropriate marketing tactics, including digital, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics.
    • Identify and turn physician/brand insights into actionable programs that have a beneficial impact on the growth of the business.
    • Support key business functions across the business (e.g. DTC campaign, patient access programs, speakers bureau etc.).
    • Creates the execution of a Global Marketing Strategy as well as action plans for sales force aligned activities.
    • Proactively collaborate and strategize with Commercial teams to ensure alignment and develop regionally relevant, robust marketing and promotional programs.
    • Develop Provenge positioning, value proposition, messaging platform and corporate brand architecture.
    • Oversee and manage creative agencies. Manage and approve expenditures within budget guidelines.
    • Communicate brand and marketing strategy to the organization, ensuring consistency across all customer touch points.  Daily interactions and frequent presentations with the Executive Committee, as well as Cenbest/Sanpower Board Members.
    • Scope and incorporate appropriate voice of customer research and insights into campaign development and decision-making process.
    • Develop and champion Dendreon’s brand to ensure it is consistently and meaningfully represented by all internal stakeholders, across all customer touch points.
    • Develop and/or evolve department operational procedures and processes that foster effective communications.
    • Establish metrics and track program effectiveness and ROI.
    • Work hand-in-hand with Communications, Legal, and HR on external communications and employee value proposition branding. 

    Qualifications

    Job Requirements:

    • Bachelor's degree required.  Master’s degree preferred.
    • Minimum of 15 years of experience required, with 5+ years of marketing executive experience in the pharmaceutical, biotech, life science, medical device or general healthcare industries.
    • Solid acumen around all functions that are integral to successfully evaluating potential opportunities (R&D, regulatory, commercial, financial, manufacturing, legal, etc.).
    • Experience with product launch.
    • Proven experience managing complex marketing operations processes (Promotional Material Review, Brand Planning, Market Research, CRM Management etc.).
    • Familiarity with marketing automation principles and marketing automation platforms.
    • Strong understanding of related aspects of marketing concepts and principles; patient and consumer marketing.
    • Possess the ability and desire to measure and track performance and success of programs/initiatives.
    • Excellent interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives.
    • Ability to manage competing priorities in a fast-paced environment.
    • Experience in managing external agencies and vendors and managing budgets.
    • Proven successful project management skills; strict attention to detail.
    • Drive and enthusiasm for operational improvements.
    • Ability to work in a fast-paced environment and manage workload independently.
    • Excellent communication and people skills.

    Working Conditions and Physical Requirements:

    • This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
    • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
    • While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk; use hands to finger, handle or feel; and reach with hands and arms.
    • 25% travel

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